Privacy Policy

Effective Date: August 6, 2026

Aether Design, referred to in this Privacy Policy as “Aether Design,” “Aether,” “we,” “us,” or “our,” respects your privacy and is committed to protecting the personal information you provide when visiting our website, requesting a consultation, communicating with our team, or using our services.

This Privacy Policy explains how we collect, use, disclose, and protect information obtained through aetherhomebuild.com and any webpages, forms, or services that link to this Privacy Policy.

By using our website or submitting information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, and information received from service providers or other lawful sources.

Information You Provide

When you complete a consultation form, contact us, call us, email us, or otherwise communicate with us, we may collect:

  • Your full name
  • Telephone number
  • Email address
  • Property address or ZIP code
  • Project type
  • Estimated project budget
  • Desired project timeline
  • Information about your home or property
  • Remodeling goals and design preferences
  • Messages, questions, photographs, plans, documents, or other materials you submit
  • Any other information you voluntarily provide

Please do not submit Social Security numbers, financial account credentials, medical information, or other highly sensitive information through the website.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect information such as:

  • Internet Protocol address
  • Browser type
  • Device type
  • Operating system
  • Approximate geographic location
  • Referring and exit pages
  • Pages viewed
  • Links selected
  • Date and time of access
  • Time spent on the website
  • Website interaction and diagnostic information
  • Cookie identifiers and similar technology data

This information helps us operate the website, understand how it is used, improve its performance, prevent misuse, and measure the effectiveness of our marketing.

Information From Other Sources

We may receive information from advertising platforms, analytics providers, referral partners, public records, social media platforms, or other third parties when permitted by law.

2. How We Use Information

We may use personal information to:

  • Respond to questions and consultation requests
  • Contact you about a potential remodeling or construction project
  • Evaluate whether your property or project is within our service area
  • Schedule consultations, inspections, meetings, and walkthroughs
  • Prepare proposals, estimates, project plans, or agreements
  • Provide design, permitting, remodeling, construction, or related services
  • Communicate about an active or proposed project
  • Maintain customer and business records
  • Process payments and administer contractual obligations
  • Improve our website, services, advertising, and customer experience
  • Understand website traffic and visitor behavior
  • Personalize website and marketing content
  • Send service-related notices
  • Send promotional communications when permitted by law
  • Detect fraud, security threats, misuse, and technical problems
  • Protect our legal rights and property
  • Comply with laws, regulations, court orders, and governmental requests
  • Enforce our agreements and policies

We may combine information collected through the website with information received through telephone calls, emails, meetings, referrals, contracts, or other interactions with you.

3. Cookies and Similar Technologies

We may use cookies, pixels, tags, analytics tools, call-tracking technologies, and similar technologies to operate and improve the website.

These technologies may help us:

  • Remember website preferences
  • Understand website traffic
  • Measure advertising performance
  • Determine how visitors found the website
  • Identify technical errors
  • Improve website functionality
  • Prevent fraudulent or unauthorized activity

Your browser may allow you to block or delete cookies. Disabling cookies may affect certain website features.

Third-party analytics and advertising providers may use their own cookies or technologies according to their privacy policies. Where required by law, we will provide appropriate choices regarding non-essential cookies or targeted advertising technologies.

4. How We Disclose Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may provide information to companies that perform services on our behalf, including:

  • Website hosting providers
  • Website developers
  • Customer relationship management providers
  • Email and communication platforms
  • Telephone and call-tracking providers
  • Analytics providers
  • Advertising and marketing providers
  • Payment processors
  • Cloud storage providers
  • IT and cybersecurity providers
  • Professional advisers
  • Contractors, architects, designers, engineers, consultants, and suppliers involved in a requested project

These providers may use information only as permitted by their agreements with us and applicable law.

Business and Project Partners

When reasonably necessary to evaluate, plan, permit, price, finance, or complete a project, we may disclose relevant information to architects, engineers, designers, subcontractors, suppliers, inspectors, permit expediters, financing providers, or other project participants.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law
  • Respond to a subpoena, court order, or governmental request
  • Protect the rights, property, or safety of Aether Design, our clients, or others
  • Investigate fraud, misuse, security incidents, or unlawful activity
  • Establish, exercise, or defend legal claims

Business Transfers

Information may be disclosed or transferred in connection with a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar business transaction.

5. Sale or Sharing of Personal Information

We do not sell personal information for money.

Certain analytics or advertising activities may be considered a “sale,” “sharing,” or use for targeted advertising under some privacy laws, even when no money is exchanged. Where applicable, we will provide any notices and opt-out methods required by law.

Aether Design does not knowingly sell or share the personal information of individuals under 16 years of age.

6. Email, Telephone, and Text Communications

When you provide your contact information, we may contact you regarding your inquiry, consultation request, estimate, appointment, or project.

We may send marketing emails when permitted by law. You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message. You may continue to receive non-promotional communications related to an inquiry, appointment, transaction, contract, or active project.

We will send promotional text messages only when appropriate consent has been obtained. Consent to receive marketing text messages is not a condition of purchasing goods or services.

Message frequency may vary. Message and data rates may apply. You may reply STOP to discontinue promotional text messages or HELP for assistance.

Requests to stop marketing communications may take a reasonable amount of time to process. Opting out of marketing messages does not prevent us from sending necessary service-related communications.

7. California Privacy Rights

This section applies only to the extent that Aether Design is subject to the California Consumer Privacy Act, as amended, or another applicable California privacy law.

Subject to applicable exceptions, California residents may have the right to:

  • Request information about the categories and specific pieces of personal information collected about them
  • Request information about the sources, purposes, and recipients of their personal information
  • Request deletion of personal information
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of personal information
  • Limit certain uses or disclosures of sensitive personal information
  • Receive equal service and pricing when exercising privacy rights
  • Use an authorized agent to submit a request

To submit a privacy request, contact us using one of the following methods:

Email: info@aetherhomebuild.com
Phone: (650) 272-6297
Mail: Aether Design, 3960 El Camino Real, Palo Alto, CA 94306

Please include “California Privacy Request” in the subject line or written request.

We may need to verify your identity before completing a request. Verification may require you to confirm information associated with your prior interactions with us. We will use information submitted for verification only for that purpose.

We may deny or limit a request when permitted by law, including when we cannot verify the requester, when an exception applies, or when information must be retained to complete a transaction, maintain records, comply with legal obligations, protect legal rights, or prevent fraud.

Where legally required, we will recognize valid browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal.

8. Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is not currently a universally accepted standard for responding to all Do Not Track signals, our website may not respond to those signals.

This does not affect any obligation to recognize legally required opt-out preference signals.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Respond to inquiries
  • Evaluate or perform requested services
  • Administer customer relationships and projects
  • Maintain business and accounting records
  • Comply with legal, tax, insurance, licensing, and regulatory obligations
  • Resolve disputes
  • Enforce agreements
  • Protect against fraud or misuse

Retention periods may vary depending on the type of information, the nature of the relationship, and applicable legal requirements.

10. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. You submit information electronically at your own risk.

11. Children’s Privacy

The website is intended for homeowners and other adults interested in remodeling, design, construction, ADUs, and related services. It is not directed to children under 13 years of age.

We do not knowingly collect personal information online from children under 13. If we learn that we have collected such information, we will take reasonable steps to delete it.

12. Third-Party Websites

The website may contain links to websites, platforms, social networks, financing providers, suppliers, or services operated by third parties.

We are not responsible for the privacy, security, accuracy, availability, or content of third-party services. You should review the privacy policies of each third-party website you visit.

13. Photographs and Project Information

We may publish project photographs, videos, descriptions, testimonials, or other project materials when we have permission or another lawful basis to do so.

We take reasonable steps to avoid publicly displaying personal information that is not relevant to the project. Clients should not submit photographs or materials containing private information unless necessary.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal obligations.

When changes are made, we will update the effective date at the top of the policy. Your continued use of the website after an updated Privacy Policy is posted constitutes acknowledgment of the updated policy.

15. Contact Us

Questions or requests regarding this Privacy Policy may be directed to:

Aether Design
3960 El Camino Real
Palo Alto, CA 94306

Phone: (650) 272-6297
Email: info@aetherhomebuild.com
Website: aetherhomebuild.com